The British & Irish Lions

Tour to New Zealand 2017

Sponsor Profiles



Principal Partner - HSBC

HSBC's partnership with The British & Irish Lions in 2013 continues the successful association between the prestigious touring side and the bank that was first signed in 2007.

In the lead up to and during The 2013 British & Irish Lions Tour to Australia, HSBC will work with The Lions to engage their thousands of customers and staff through a number of promotions and offers.

The famous red jersey has been a long tradition of the world's famous touring side and HSBC is delighted to offer all HSBC UK customers an exclusive 30% discount on the official replica Lions shirt.

HSBC has a range of travel offers exclusively for Premier customers, including free places at the official eve of test events when booking through Lions Rugby Travel. And you can join the journey and own a pixel on the first ever digital Lions shirt. Upload your photos and messages of support for The Lions, as well as view exclusive photos and videos from the Tour.


Adidas - Official Kit Sponsor adidas is a proud sponsor of The British and Irish Lions.
adidas' involvement with The British & Irish Lions began with the victory in South Africa in 1997, and continued on the 2001 Tour to Australia, 2005 in New Zealand, and most recently, the narrow defeat in 2009 in South Africa. The Lions Tour is a pinnacle in the sporting calendar and adidas look forward to supporting the team in the run up to Australia 2013


Firstcape logo

FirstCape Wines, the UK's 3rd largest selling wine brand, are proud sponsors of The British & Irish Lions Tour to Australia in 2013.

Firstcape were sponsors of the Lions Tour to South Africa in 2009 and are looking forward to helping the most revered rugby team on the planet stamp their giant paw print on Australian soil.

Sir Ian McGeechan, FirstCape's brand ambassador said, 'Lions Tours are tough and challenging especially in Australia but FirstCape will bring their special blend of fun and celebration during the build-up and on Tour - so prepare for an eventful journey.'

Land Rover

Land Rover

Land Rover has a proud history of supporting The British & Irish Lions and is excited to be continuing their shared journey together to Hong Kong and Australia in 2013.

Rugby and Land Rover have many shared values - integrity, courage, composure, capability - values that are required to create great competitive rugby and world-class all-terrain vehicles. Land Rover celebrates those who have the confidence to embrace life's challenges and there is no better example than The British & Irish Lions.

A range of Land Rover vehicles will provide essential support for the Lions operations on Tour. Land Rover will also look to share experiences and their passion for rugby with fans both in the UK and those following the tourists abroad.

This partnership continues Land Rover's long-standing association with rugby. Not only does Land Rover support the elite players, teams and tournaments around the globe but also invest in the grassroots and are excited about what the future holds for the sport.



Microsoft are delighted to be the Official Technology Provider for tTe British & Irish Lions Tour 2013.

We are proud to be joining The British & Irish Lions family, bringing together Microsoft's passion for technology with the best in rugby. We have ambitious plans to embed technology throughout the team, bringing this tour closer to the fans than ever before. In the build-up to the Tour, Microsoft will be reviewing all aspects of how technology can help the team prepare for 2013. From revolutionary training analysis in the cloud, or using Windows 8 devices to make life on tour truly seamless with life at home to Skype enhanced supporter sessions with the players; this will be the first British & Irish Lions Tour with technology built in.

About Microsoft: Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.


Thomas Pink

Suppliers - Pink

The British & Irish Lions, with the help of Thomas Pink, the official outfitters for the forthcoming Tour to Australia 2013, are aiming to be the best dressed sports team in the world.

British & Irish Lions Tour Manager, Andy Irvine, said: "Everybody knows that the importance of a winning mentality in sport is paramount, and there are several factors that contribute to this. The 2013 Lions will be some of the best dressed sportsmen in the history of The Lions - and we believe that this winning mentality off the field will translate to a strong performance when the Four Nations come together as one on the field."

The British & Irish Lions wardrobe for 2013 features an official Tour blazer and evening jacket - " No. 1s and No.2s "- as well as casuals for downtime between matches, training, travel and official functions. Cufflinks engraved with lions boasting ruby red jewelled eyes especially deserve mention, while elsewhere unique detail defines each product: crested buttons, rugby heritage silk lining and tie are all of note. A 125th year anniversary commemorative Merino wool/silk scarf promises to be a collector's must-have piece. The collaboration celebrates the heritage and tradition of both The Lions and Thomas Pink, and in particular, the 125th year anniversary of The Lions' inaugural Tour.


Suppliers - Rhino

Rhino is the world's leading supplier of contact and training equipment for rugby . The company has been re-appointed by The Lions to the dual role of Official Supplier of both the training equipment the squad will use at all training bases for the 2013 Tour to Australia, and also supplier of The Official Tour Training Ball and commemorative ball collection. Rhino fulfilled both roles with distinction on the 2009 Lions Tour to South Africa.

Since the success of Rhino's Official Ball of the 2009 Lions Tour, the company has been appointed to the RaboDirect PRO12 ball contract - the company's Vortex Elite model has been a great success in the last two seasons with the professional sides of Ireland, Scotland, Wales and Italy, and will be the match ball used in the historic opening game of the Tour against the Barbarians in Hong Kong.



Qantas are particularly proud to be supporting The British & Irish Lions and flying the team into Australia for the Tour. Qantas have a great association with the game, particularly in Australia due to our naming rights sponsorship of the Qantas Wallabies.

Qantas have over ten years experience in rugby and so partnering with The Lions for the 2013 Tour to Australia seemed a natural step to take.

Qantas have considerable expertise in long haul travel and with the superior product, and unrivalled on-board service, the team will be able to relax, rest-up and prepare in time for their arrival in Australia.

Enjoy the journey with Qantas, the Spirit of Australia.

Robert Walters

Robert Walters

The British & Irish Lions pick the greatest players from the home teams. Then they take their game to the world.

At Robert Walters we also know what it's like to recruit the big players for the best positions. We're a global specialist recruitment consultancy and we understand the satisfaction that comes from helping to shape a winning team.

That's why we're proud to be an official supplier of The British & Irish Lions. Find out more at including an exclusive blog from Michael Lynagh.

The Financial Times

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The Financial Times is delighted to be the media supplier for The British & Irish Lions 2013 as part of it's 125 year anniversary celebrations.

This year the Financial Times celebrates 125 years as one of the world's leading global business news organisations. Recognised internationally for its authority, integrity and accuracy, the FT provides essential news, comment, data and analysis for the global business community.

Today, the FT serves more readers and subscribers across the world than ever before; the FT has a combined paid print and digital circulation of more than 600,000 and a combined print and online average daily readership of over 2 million people worldwide.


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Leading sports nutrition brand Maximuscle is the official sports nutrition supplier for the 2013 British & Irish Lions as they Tour to Australia.

Maximuscle will supply all nutritional products to the squad to ensure their dietary requirements are met throughout the Tour.

They are committed to helping dedicated sports people and gym users exceed their personal performance goals, focusing on products that enhance sports performance, be the need for explosive power, building muscle, endurance, energy or recovery.

Integrity is key to Maximuscle with a focus on bringing to market products that are research proven to really work and that are completely safe. Their products are unique and clean and they are the only company to drug screen each and every batch of every product.
For fitness plans, nutrition tips or more information about all of Maximuscle products please visit Maximuscle.

You can now buy Maximuscle and other Maxishop sports supplements directly with free delivery and Maxirewards available on all orders.

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